Encapsulation of a recent consumer research effort we conducted at One Touch Intelligence. This report was published by Jack Myers and crew at MediaBizBloggers.

Internet video usage: a tale of two communities

Stewart Schley – One Touch Intelligence

“There are basically two types of people,” observed Mark Twain. “People who accomplish things, and people who claim to have accomplished things. The first group is less crowded.”

That’s downright pithy. But it’s just one in a long list of “two kinds of people” quotations. Another, and a personal favorite, goes like this: “There are two kinds of people in the world: People who believe there are two kinds of people in the world, and people who don’t.”

But seriously, in the world of Internet video, there really are two kinds of people: those who watch TV shows and movies online, and those who don’t. Increasingly, it’s the former camp that’s getting deserved attention as a range of video industry participants get excited, or worried (or both) about a changing environment for receiving television programming. Read the rest of this entry »