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Archive for the 'Marketing and Advertising' Category

Whoosh! An education in velocity

Tuesday, September 10th, 2013

This video script I wrote for Cable In the Classroom promotes a broadband-powered video game that’s designed to get kids jazzed about engineering concepts.

Getting schooled

Tuesday, September 10th, 2013

A Prezi I wrote for the folks at Cable In The Classroom to describe their good work in just a minute or two. It’s on display in the lobby of the NCTA building in Washington D.C.

A sporting-good model for branded content

Monday, April 29th, 2013

coors nba-playbook-hed-2013

As “branded content” continues its astonishing rise – almost every publisher of note is now putting together special online and/or print sections devoted to sponsor-aligned content – the rules of the game are anything but set.

But you could do worse than to look at ESPN The Magazine’s approach as a reasonable model for giving sponsors a cozy association with legitimate editorial while preserving old-school church/state boundaries. (more…)

2011 Cable Show: Exhibitor Brochure

Monday, August 16th, 2010

Written for the National Cable & Telecommunications Association, a long-time client, to help build advance interest in the cable industry’s largest annual trade show. Here’s the .pdf.

Dogged pursuit

Saturday, January 6th, 2007

Nothing sparks the copywriter’s imagination like an image of a border collie. Here’s one of a new series of print ads I wrote for a regional sports network, The Mtn.

A Web site from (and for) the cable guys

Thursday, December 14th, 2006

Poppy copy that was quite fun to write, for a newly reinvigorated consumer Web site conceived by the good folks at CTAM, a top-notch industry marketing and communicaitons association. Some of the headlines in particular are pretty fun, if I may say. May I?

NCTA/Cable industry public affairs booklet

Thursday, July 20th, 2006

This booklet I wrote for the National Cable & Telecommunications Association in represented an ideal assignment: lots of research, plenty of source material, an interesting subject, and (thank you, Helen!) enough time to do it right. Be warned: It’s a big .pdf download (about 6 Mb) but worth a look. Design is by Fathom Design & Creative.