An essay (and a bit of advice) about making sure the content you’re publishing for your organization isn’t a two-year old PowerPoint from Jonathan in Business Development, (who left last year anyway).
This video script I wrote for Cable In the Classroom promotes a broadband-powered video game that’s designed to get kids jazzed about engineering concepts.
A Prezi I wrote for the folks at Cable In The Classroom to describe their good work in just a minute or two. It’s on display in the lobby of the NCTA building in Washington D.C.
As “branded content” continues its astonishing rise – almost every publisher of note is now putting together special online and/or print sections devoted to sponsor-aligned content – the rules of the game are anything but set.
But you could do worse than to look at ESPN The Magazine’s approach as a reasonable model for giving sponsors a cozy association with legitimate editorial while preserving old-school church/state boundaries. Continue reading A sporting-good model for branded content
Written for the National Cable & Telecommunications Association, a long-time client, to help build advance interest in the cable industry’s largest annual trade show. Here’s the .pdf.
Nothing sparks the copywriter’s imagination like an image of a border collie. Here’s one of a new series of print ads I wrote for a regional sports network, The Mtn.
Poppy copy that was quite fun to write, for a newly reinvigorated consumer Web site conceived by the good folks at CTAM, a top-notch industry marketing and communicaitons association. Some of the headlines in particular are pretty fun, if I may say. May I?
This booklet I wrote for the National Cable & Telecommunications Association in represented an ideal assignment: lots of research, plenty of source material, an interesting subject, and (thank you, Helen!) enough time to do it right. Be warned: It’s a big .pdf download (about 6 Mb) but worth a look. Design is by Fathom Design & Creative.