Category Archives: Marketing and Advertising

A sporting-good model for branded content

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As “branded content” continues its astonishing rise – almost every publisher of note is now putting together special online and/or print sections devoted to sponsor-aligned content – the rules of the game are anything but set.

But you could do worse than to look at ESPN The Magazine’s approach as a reasonable model for giving sponsors a cozy association with legitimate editorial while preserving old-school church/state boundaries. Continue reading A sporting-good model for branded content