Rule No. 1 about writing copy for a global industry event that happens every year: keep it fresh. Here’s the latest iteration on behalf of my good friends at NCTA and the Internet & Television Expo.
Everything you always wanted to know about digital video file preparation and delivery. And don’t pretend you weren’t curious.
It’s the website for a favorite client, Clearleap, where great people do cool things to get television to appear on all the screens of your life. IBM just acquired Clearleap, so congratulations, friends! Glad to have helped spread the word.
Some of these insights about the future of the Internet have really struck a chord. They’re not all cheery, and some are downright dystopian, but they make for provocative reading. Thanks to Pew Research for rounding up the quotes and ideas.
Here’s my article, Where the Web Is Taking Us, from the Broadband Center of Excellence.
This is something like Year 6 for my collaboration with the good folks at The National Cable & Telecommunications Association in support of The Cable Show, the annual global get-together for the cable biz. Here’s the new, improved and snappy website I’m writing for the 2013 show.
Had a joyous time writing intros, headlines and content for the new, improved and great-looking ctam.com website. Kind of a small thing, but I’m really liking the language we used for the directional elements: forms, directions, where-to-click kinda stuff. It’s a writing style unto itself. Here’s one example.
Local commercials, that’s what. Here’s the latest from ZoneWire, the website for the local cable TV advertising biz.
Hot off the web server: the freshly minted website for The National Cable & Telecommunications Association’s annual Cable Show. I write the copy, (including hand-selected punctuation marks and complimentary spell-checking). An exercise in writing compact, bite-sized snippets for smallish web page footprints. (Oh, and we do it every year: here’s the 2010 version.)