Recently got to moderate a great panel discussion at CTAM’s 2010 Insights & Research Conference, featuring the wicked-smart investment analyst Laura Martin and Time Inc. research strategist Betsy Frank. The subject was “disruption” to media industry segments provoked by the digital transformation. Music, video, publishing and more.
Moderated an interesting CTAM Summit conference panel on customer loyalty and retention strategies, including some smart folks from the cable business plus…a hamburger maven. Here’s the description:
Staying Power: How Smart Companies Build Loyalty in Highly Competitive Environments
As cable companies face rising pressure from multiple competitors among a variety of free and paid distribution sources, customer loyalty strategies are critical for preserving market share. Join senior executives from a broad range of industries who confronted similar challenges for decades and understand when to respond to competitive pressures and how to build customer affinity in a combative marketplace. Real world lessons will inform your own strategies for planning, executing and managing a profitable competitive blueprint.
• Build customer affinity in a combative marketplace
• Examine ways to preserve market share with customer loyalty strategies
1. Stewart Schley, Senior Director, Industry Intelligence, One Touch Intelligence (moderator)
2. Jerry Dow, Chief Marketing and Sales Officer, Suddenlink Communications
3. Bruce Leichtman, President and Principal Analyst, Leichtman Research Group
4. Tom Ryan – Managing Partner and Chief Concept Officer, Consumer Capital Partners & Founder, SmashBurger
That’s “Society of Cable Telecommunications Engineers” for you non-geeks. This series of video interviews from selected exhibitors is redolent with buttons that go flash and smart people talking in occasionally mystifying acronyms. And me getting to nod my head a lot.
Got to be an honorary Ohio State Buckeye for a day as I moderated a fascinating panel session featuring four very articulate and interesting students who shared details about the role media and communications technology plays in their daily lives. A refreshing departure from the typical industry-only panel session, this event allowed me to play Charlie Rose (albeit a shorter version thereof) and guide an interesting dialogue. Thanks to the Ohio Cable Telecommunications Association and the Midwest chapter of CTAM, a cable industry trade organization, for setting it up. Here are a few photographs (the link is “Photo Gallery,”) and yes, in one of them you’ll see me in the dead center, wearing a very red “Beat Michigan” t-shirt on the eve of the big game. (Life lesson: never turn down an opportunity to shamelessly exploit local allegiances in an attempt to endear yourself to the audience.)