CTAM 2009 panel: customer loyalty

Moderated an interesting CTAM Summit conference panel on customer loyalty and retention strategies, including some smart folks from the cable business plus…a hamburger maven. Here’s the description:

Staying Power: How Smart Companies Build Loyalty in Highly Competitive Environments

As cable companies face rising pressure from multiple competitors among a variety of free and paid distribution sources, customer loyalty strategies are critical for preserving market share. Join senior executives from a broad range of industries who confronted similar challenges for decades and understand when to respond to competitive pressures and how to build customer affinity in a combative marketplace. Real world lessons will inform your own strategies for planning, executing and managing a profitable competitive blueprint.

Key Take-Aways:
• Build customer affinity in a combative marketplace
• Examine ways to preserve market share with customer loyalty strategies

1. Stewart Schley, Senior Director, Industry Intelligence, One Touch Intelligence (moderator)
2. Jerry Dow, Chief Marketing and Sales Officer, Suddenlink Communications
3. Bruce Leichtman, President and Principal Analyst, Leichtman Research Group
4. Tom Ryan – Managing Partner and Chief Concept Officer, Consumer Capital Partners & Founder, SmashBurger